Must My Wannabe Content Creator Friend Stop Using People for Content?

The Prosecution: Beth

Sometimes she films me while I’m eating. I’ll see myself on her Instagram – it’s like a sudden shock.

My best friend of 10 years, she, labels herself the “creativity monarch”. It can be amusing for a short while, but it weighs on our friendship.

She is an extrovert, she feels the need to document everything constantly. When we eat out, she says, “The camera eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when strangers see her posing or filming – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but Marielle is aspiring to become one. She creates video blogs about city life, her daily routine, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be dragged into it. On occasion she films me while dining, or simply tagging along. Later, I appear on her feed later, and it comes like a jumpscare: I might be no makeup on, making a strange expression or photographed while eating. It feels invasive.

She also anticipates that I will to record her at inopportune moments. Sometimes I'm in conversation to another person, or we’ll just be spending time in the street. The dynamic feels like our friendship has transformed into me being her free crew. She could easily hire someone if she wanted professional shots. Upon mentioning my unease about the situation, she dismissed it. I've been invited to a couple of brand events, which were appreciated, but that doesn’t make up for all the energy I invest helping her create material.

I’m grateful that she has helped me with my design career, but I don’t want our connection to become just a ledger of favours. I don't believe she's insincere or inauthentic, but sometimes it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and film me laughing with another. It feels forced. I need her to understand that our 10-year friendship still has boundaries. I love spending time with her, but I also want to experience it without being filmed, edited, or shared for an viewers. I am not a prop for her Instagram.

The Defence: Marielle

I hope Beth to see that the creations we make together can get us an opportunity.

I love creating videos. It's more than a pastime; it's integral to who I am. Producing content and sharing my life online enables me to show my personality and connect with people in novel forms.

I wouldn't label myself as a full influencer yet, but it's savvy to make money from your interests. I admire people on social platforms who pull off that style of informal, self-made film-making.

Content creation is my interpretation of engaging with life: observing the details, posting them with an audience that values the craft behind it. I never intend to make Beth uncomfortable. Taking her to industry events was my method of offering access, providing her a chance to experience behind-the-scenes moments that could benefit her professional path too. That isn't leverage, it’s just being realistic.

I’d still take her to such functions even if she didn’t help me, but I want her to see what the work we make together can get us: a foot in the door. I understand not all people enjoys being filmed, but often spontaneity is what makes material genuine. Being recorded from time to time is an inherent aspect of being my friend. I'd remove anything she requested, but she has never asked yet.

I don’t expect anybody to be my private videographer, but companions help each other in minor capacities. I thought recording a short video now and then would be fun for her. Creativity flourishes in partnership, and having Beth around makes endeavors lively and pleasurable. I never force her to participate in anything, and I would never deliberately humiliate her. But filming together sometimes is part of how I document our time together.

I value our friendship deeply and want to avoid making videos to come between us. I am ready to compromise: like requesting permission before filming, and avoiding shots that might make her self-conscious.

This isn’t about control, it's regarding sharing my world while still considering hers. Clearly content creation is not a replacement for genuine friendship: it’s just part of how I live my life and I desire her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop recording herself and Beth when they are socializing?

Nothing is more uncomfortable than having a companion point a camera at you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. With the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for help repeatedly, even if they have helped previously. While she enjoys creating, that doesn’t mean everyone around her is willing material. She must to honor Beth’s privacy.
Ankit, 26

Marielle might love making content and displaying her life publicly, but it’s not for everyone. It was kind she has helped her friend professionally, but she needs to hear what Beth wants.
Emma, 27

It seems like you care about each other, so hold on to that and ensure it’s the priority in your relationship. Foster some real experiences, where genuine feelings are preserved, not online archives. In fact, public figures who seem to reveal their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she’s working. Each appears confused as to what’s reasonable. The answer lies not in trying to alter one another, but in each establishing defined boundaries around what feels acceptable to them and seeing if there is an acceptable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

William Wade
William Wade

A professional gambler and blackjack strategist with over 15 years of experience in European casinos.